Quality Custom
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Tips On Creating A Quality Customer Newsletter
When you're not able to keep in touch with customers as often
as you like, a customer newsletter is a great way to keep your
company on their radar screen.
It's also an economical promotion activity, especially if you
publish it via email.
Having written and edited corporate newsletters over the last
few years, here are some of my tips on producing a quality
customer newsletter.
1 ) Make the most impact by having information that your target
market finds valuable. Approach it from the perspective of your
customers. This doesn't mean you can't sell or promote your
products but be sure there is a mix of how-to articles and other
useful information.
2 ) Always ask yourself when reviewing your newsletter "What
does this information mean to our customers?" Keep the "big
picture" in mind. Avoid the "diary/journal" article of "We did
this, then we did that." Writing a sequence of events doesn't
necessarily make interesting reading.
3) For printed newsletters publish at least four times a year to
build awareness and be consistent in design format so customers
become familiar with it. For ezines, publish at least monthly.
4) Encourage feedback. Print your email address to accept
comments. After all an unread newsletter is a waste of time,
money and resources.
5) You may want to incorporate company news from other sources,
such as press releases, speeches and presentations.
6) Regular features could include a column by the president or
other executives, question and answer,letters to the editor, a
product or service related story, and a preview of what's coming
up in the next newsletter.
7) Have a couple of back-up articles ready to go in case you
need to drop or reschedule an article. It's always better to
have too many articles than too few.
Quotation marks make writing look lively and compelling. Use
them frequently in your articles. You can also include relevant
quotes from noted personalities and business leaders.
9) If your newsletter appears as a web page on your company's
site, you still need to entice customers to go and read it. Send
an email to customers (you have permission, right?) announcing a
new edition has been posted. Include the article titles.
10) Make one staff person responsible for final approval. Never
approve by committee. You'll never get everyone to agree. Trying
to incorporate everyone's comments will only create a convoluted
newsletter.
About the Author
David Coyne is a copywriter and marketing consultant. Get his
free e-book "Multiple Ways To Make Your Advertising More
Responsive" at http://www.dc-infobiz.com
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Custom Reprint: Quality Management $26 No Synopsis Available |
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Custom Reprint: Total Quality Management $26 No Synopsis Available |
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Quality Manager Superhero Quality Large Mug by CafePress $18 Super-size your favorite beverage or just size-up to avoid spills with our hefty, 15 oz. ceramic Large Mug. Large easy-grip handle. When you need more, mug it up. Measures 4.5 tall, 3.25 diameterDishwasher and microwave safe |
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4 ft. x 10 ft. Semi-Custom Safety & Quality Banner $360.49 Semi-custom safety and quality banners reiterate that safety and quality are most important to all employees when in your facility. Make it obvious that safety is your priority. Add your company name or logo to make banner truly custom. Banners are great for warehouse walls above work areas, assembly lines, and other places where needed. Encourage workers to remain safe, provide high quality and work together when in your facility. Available in single or double faced. 4 ft. x 10 ft. |
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4 ft. x 10 ft. Semi-Custom Quality Banner $360.49 Semi-custom quality banners project to employees that quality is of high importance. Make it obvious that safety is your priority. Add your company name or logo to make banner truly custom. Banners are great for warehouse walls above work areas, assembly lines, and other places where needed. Encourage workers to remain safe, provide high quality and work together when in your facility. Available in single or double faced. 4 ft. x 10 ft. |
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3 ft. x 5 ft. Semi-Custom Quality Banner $216.59 Semi-custom quality banners show your company's commitment to quality at all times. Add your company name or logo to make banner truly custom. Banners fit well in lunchrooms, break areas or training rooms. Encourage workers to remain safe, provide high quality and work together when in your facility. Available in single or double faced. 3 ft. x 5 ft. |
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3 ft. x 5 ft. Semi-Custom Safety & Quality Banner $216.59 Semi-custom safety and quality banners reiterate that safety and quality are most important to all employees when in your facility. Make it obvious that safety is your priority. Add your company name or logo to make banner truly custom. Banners fit well in lunchrooms, break areas or training rooms. Encourage workers to remain safe, provide high quality and work together when in your facility. Available in single or double faced. 3 ft. x 5 ft. |
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4 ft. x 10 ft. Semi-Custom Safety And Quality Banner $360.49 Semi-custom safety and quality banners motivate employees to maintain a clean work environment for increased safety. Make it obvious that safety is your priority. Add your company name or logo to make banner truly custom. Banners are great for warehouse walls above work areas, assembly lines, and other places where needed. Encourage workers to remain safe, provide high quality and work together when in your facility. Available in single or double faced. 4 ft. x 10 ft. |
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The Better the Quality 28x42 Giclee On Canvas $428.79 Series: GovernanceArtist: Wilbur PiercePeriod: Source country: USASource Year: 2005The better the quality the fewer RSVP\ s the higher the profit.28 inch by 42 inch Giclee print on Canvas.All files are stored digitally and are ready for reproduction. The quality is closely monitored to ensure professional results.This item is custom made per order. |
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Quaker Quality 28x42 Giclee On Canvas $428.79 Series: Philadelphia PennsylvaniaArtist: FREE LIBRARY OF PHILADELPHIAPeriod: Source country: USASource Year: 28 inch by 42 inch Giclee print on Canvas.All files are stored digitally and are ready for reproduction. The quality is closely monitored to ensure professional results.This item is custom made per order. |
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Quaker Quality 12x18 Giclee On Canvas $77.63 Series: Philadelphia PennsylvaniaArtist: FREE LIBRARY OF PHILADELPHIAPeriod: Source country: USASource Year: 12 inch by 18 inch Giclee print on Canvas.All files are stored digitally and are ready for reproduction. The quality is closely monitored to ensure professional results.This item is custom made per order. |
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